Using YouTube - Part Two

In my November 9 Blog entry, I talked about the usefulness of YouTube when promoting our businesses. Success on the Web is about traffic and conversion. Drive traffic to your site first and convert the traffic to some kind of action when they get there. YouTube is one of many ways to drive traffic to your site. However, once traffic arrives at your site, YouTube is not going to help you convert that traffic. YouTube is a branded player that provides a one-click opportunity to drive your hard earned site visitors away from your site. An unbranded player displaying stunning video will do more to convert than a branded player. Does anybody really believe that using YouTube on a website will help convince potential customers to act? Savvy marketers use YouTube, along with many other sources, to drive traffic to their web sites. Once there, they only display unbranded video.

Did I mention that YouTube needs to make money? They do it by placing ads in the videos they host including videos embedded in business websites. Does anyone reading this post want ads placed in the videos they have embedded in their websites? I doubt it.

Drive traffic to your site with YouTube. Use an online video host provider to display the video on your site. Very simple logic.