When Using YouTube to Promote Your Business is Appropriate

In a recent interview, I was asked my opinion on YouTube and how it affected my view of the Web. My answer was simple. “YouTube did more for video on the Web than any other company. It created a culture for video on the Web that has changed everything.”

Should your business use YouTube to promote your products and services? The answer is “Yes, Yes, Yes!”

Smart marketers use YouTube to drive traffic to their websites and so should every business with a web presence. The emphasis, however, is to use YouTube to drive traffic to your website - not away from it. You should never make the mistake of embedding YouTube video on your website. Let’s not forget the YouTube logo that’s embedded in every YouTube video. That logo makes the YouTube website just a click away.

The simple truth is we all have attention deficit on the Web. We are constantly bombarded with opportunities to move from site to site. When someone clicks on the YouTube logo, they move away from your site without becoming a customer and they are delivered to a YouTube page displaying the videos of businesses you compete with.

We all work very hard and use expensive resources to drive traffic to our websites. We should do everything we can to keep traffic on our sites as long as possible until we reach our primary goal - converting traffic to customers.

iPlayerHD is a powerful, affordable and easy to use HD and SD video hosting solution designed specifically for businesses that use web video within their websites to support and deliver their brand message. Unlike many free services, iPlayerHD allows a high quality video experience without embedded or distracting advertisements. iPlayerHD’s pay to play offering insures subscriber’s videos are always ad-free.

Sign up for your 30-day free trial. iPlayerHD. Just view it.

iPlayerHD Launches New Video Hosting Product and Website

FOR IMMEDIATE RELEASE

Nov 04, 2009 – PORTSMOUTH, N.H. – iPlayerHD, a leader in high performance, cost effective video hosting solutions, today announced the public launch of version 2 of the company’s video hosting solution, and a new iPlayerHD.com website.

iPlayerHD is a powerful, affordable, and easy-to-use HD video hosting and streaming solution that delivers a stunning web video experience. The simple, easy-to-use interface allows customers to quickly upload video content and immediately publish to their web sites or to iPlayerHD’s customizable web pages.

iPlayerHD is designed specifically for businesses that use web video within their websites to support and deliver their brand message. Unlike many free services, iPlayerHD allows a high quality video experience without embedded or distracting advertisements. iPlayerHD’s pay to play offering insures subscriber’s videos are always ad-free.


"Any business that uses Web video to convey its messages needs to take a hard look at iPlayerHD," says Wes Moore, the inventor and founder of iPlayerHD. "Our customers deliver their web videos without the interference of outside advertising, and at a very reasonable cost. Their messages are branded by them, for them, and delivered in stunningly high quality."

The new site also features celebrity spokesperson Jimmy Dunn, a popular comedian who is perhaps most recognizable as the cab driver in Olympia Sports TV ads.

The new-and-improved iPlayerHD platform delivers significant new functionality including new web page styles and features, embeddable players that include scrollable and descriptive play lists, new and improved video control bars, and a simplified and enhanced sign-up process. The new solution offers a free 30-day trial to new subscribers.

For more information, please contact iPlayerHD at http://www.iplayerHD.com.

About iPlayerHD

iPlayerHD is a powerful, affordable, and easy-to-use high definition video hosting and streaming solution that delivers a stunning web video experience. iPlayerHD appeals to businesses that rely on web video to deliver and support their brand message, with features such as automatic bandwidth detection, setup wizards, multiple video resolutions, and brandable, ad-free embeddable video players.